2021 Mobile Shopping Promotion Registration Now Open!

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   Direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and…

U.S. Postal Service Proceeds with Request for Postal Rate Change

As part of “Delivering for America,” its 10-year plan to achieve financial sustainability and service excellence, the United States Postal Service filed notice today with the Postal Regulatory Commission (PRC) requesting price changes to take effect Aug. 29, 2021 that are in accordance with approvals provided by the PRC last year.…

USPS, Post Office, Closure, Suspended, Texas, Austin

North Texas Post Office Permanently Suspended

May 13, 2021    Southern Area – Texas 3 District Office Permanently Suspended – North Austin Post Office    EFFECTIVE: SATURDAY, JUNE 19, 2021   The following Post Office will be permanently suspended…

Address, Mail, Direct Mail, Data, Omnichannel, Solutions, NCOA, 3 C's

Undeliverable As Addressed Mail: Where Does It Come From, and How Do You Fix It?

The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is getting so much returned mail.…

Factors, Address Quality, Impact, Automation, Data, Source, Mailing, Marketing, Direct Mail

Factors That Impact Address Quality

Last September, we published an article with an in-depth look at Undeliverable-as-Addressed (UAA) mail, where it comes from, and how to fix it. After the article had been published, we received an interesting follow-up question: What factors impact address quality? There are two answers to this question: factors in the collection of address data at the front end, and factors that affect the addresses at the time of your mailing (at the back end). We’ll take a brief look at both.…

Data, Scared, Mistakes, Communication, Marketing, Source, Data Quality, Support Services

Are You Scared of Your Data?

Mail service providers and data houses deal with thousands of customers and their databases each year. They find that many businesses are a little scared of their own data – and we understand why. When working with an account, they often begin by asking questions that cover spooky topics such as data collection methods, the sources of their data, and how data quality is (or is not) managed. Data management can be scary. Whether you have employees input your data or it’s collected on your website, dirty data can easily run rampant in your systems and create chaos.…

Addressing, Game, USPS, UAA, Mail Volume, Mail Increasing, Data, Source, NCOA

Is Your Addressing Game on Point?

The recent announcement by the USPS regarding Move Update assessments has become one of the latest hot topics in addressing for mailers. Considering the fact that Undeliverable-as-Addressed (UAA) mail has increased to 4.6% of total mail volume in the last fiscal year, these assessments could have a major impact on future volumes of UAA mail.…

Returned Mail, Processing, Prevention, Volume, Rates, Expense

Where Is Your Returned Mail Hidden?

If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden from “the bosses,” stashed in a closet, or tucked under desks, cabinets, and tables. Sometimes, it may even be filed in the blue dumpster behind the building or recycled. To what am I referring? Trays and tubs of returned mail, of course.…

Data, Program, Paramount, Solutions, Mailing, Mail, Marketing, Database, Business

Finding Gold in Your Data: Why a Data Hygiene Program Is Paramount

Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights, such as how to cut costs and reduce expenses, find new customers, increase revenue, increase customer retention, or determine the lifetime value of each customer. These insights are highly valuable when planning the marketing of products and services.…