Mail

Postage: You Have More Control Than You Think

Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…

The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 &2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Find Prospective Students in 5 Easy Steps

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…

Digital Plus Post, Case Studies

7 Tools for Successful Education Marketing

Finding new students for your school or university is mission-critical. Our seven digital+post campaign tools make reaching your prospective and current students in multiple channels EASY. Our…

Marketing

7 Tips For Writing More Engaging Social Media Copy

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Mail, Beginner's Guide

Beginner’s Guide to Marketing Mail

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…