Data

Generating Insights and Analysis for Data-Driven Marketing

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

How to Capture Home Mailing Addresses Without Form Fills

Use Your Gated Content to Capture Home Mailing Addresses Even When They Skip the Form Gated content is an excellent method to capture first-party data -- if you set your strategy, create engaging…

Direct Marketing

2022 First-Party Data Opt-In Series

We think this is the best series of 2022. Yep, we're calling it right out of the gate, because it's absolutely critical for marketers to prepare for the cookie-less future with best practice recommendations for First-Party Data Strategies. Over the next few weeks, we'll help you put together your first-party data collection plan. If you want our life-saving, First-Party Data Strategic Plan download, opt-in now. If you want others in on this great freebie, just forward this email. The link will work for anyone. Get in now! We're releasing that in our Midwest Direct 2022 First-Party Data Strategic Planning Guide on January 1, 2022.   …

Online marketing

How to Easily Integrate YouTube Ads in Your 2022 Marketing Plan

YouTube ads provide excellent access to local marketing efforts. Marketers are anxious to get into this marketing channel, but the "How to" part can be daunting. Here's a quick dive into the world of YouTube advertising and how you can easily integrate pre-roll ads into your 2022 marketing plan.…

Data, Digital Marketing, Personas

How to Build Data-Driven Personas for Marketing and UX Design

Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

Case Studies, Digital Plus Post

The Next Big Thing In Automotive Marketing Is Here

Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY.  A simple mailing…

Multi-Channel Marketing for Automotive

Move Your Automotive Marketing from "All Over the Place" to "All in One Place" with Our Digital Multi-channel Direct Marketing Campaign Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY. …

Digital Plus Post

Should I Use SMS Text Messaging to Advertise?

Inbound calls and SMS text messaging are some of the most common ways your buyers will use to reach you. If you're a bit behind and have not adopted this method of communicating, we can help you get started.…