Nonprofit,, Direct Mail, Digital Plus Post

Three Mistakes Nonprofits Cannot Make During Appeal 2021

I’ll cut to the chase. Nonprofits need to strategically plan and allocate their marketing budgets to get the biggest bang for their buck. Most of us know that those channels include email, direct mail, and.....well, the rest of the channels vary. Some do great with media coverage and others do better in social media. Given that email and mail are usually the two most important channels, what can you do to ensure you’re squeezing every last bit of marketing from those channels? …

Omnichannel, Direct, Direct Marketing, energy provider

How Energy Providers Find New Customers with Direct Marketing in 5 Easy Steps

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Digital Plus Post, Case Studies

Omnichannel Retail Marketing the Easy Way

Finding new customers for your retail business is mission-critical, especially with 4th of July and Labor Day sales just around the corner - and it is never too early to start preparing your holiday…

Direct Mail, Postage, Rich Gebbie, Marketing

How to Save on Postage in 2021

Listen to Michelle Toivonen and Rich Gebbie discuss the upcoming postage increase and the best5 plan to save.…

Find Prospective Retail Customers in 5 Easy Steps

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

Beginner's Guide, Mail

Beginner’s Guide To First-Class Mail

What Is First-Class Mail? First-Class mail is one of the most popular and efficient ways to send letters and flats. First-Class mail offers speedy delivery. USPS is delivering mail 1-3 days locally…

Data

The Worst Advice We’ve Ever Heard About Data

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Easy Steps, Connect, Community, Direct Mail, Informed Delivery, Multi Media, Report & Recommend, 5 Steps, Communication, Marketing

5 Easy Steps to Connect with Your Community Using Multi-channel Communications

Few city governments have the time or resources to run the kind of communications efforts that reach all the homes in their communities. We can help with that! We offer a communication tool that integrates direct mail with social media matching for facebook and instagram, inbound call tracking and Informed Delivery email. This approach significantly increases the likelihood your community will see and engage with your communications. Here’s how it works! …

data, mail, marketing

Midwest Direct: More Than Just Mail

In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…