Campaign, Direct Mail, Omnichannel, 2021, Marketing, Mail

Developing a Direct Mail Campaign in 2021, Part 1

“Let's face it — direct mail is simply print, a mailing list, and postage, all of which are commodities accessible to almost anyone. At the end of the day, all you care about are results (sales, votes, donations)! You don’t care how the postcard was printed.” While somewhat true – there is a lot more that goes into a direct mail campaign given new technology and the changing environment, both for marketers and consumers. With a major shift in the workforce from the office to work-from-home, marketers know that it is easier now to target their audience at home – making direct mail more effective than ever.…

Direct Mail, Article, Gary A. Seitz, Mailing Systems Technology, Campaign, Email

Developing a Direct Mail Campaign in 2021, Part 2

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…

Commingle, Mail,

Temporary Closings WV USPS Locations; Weather Related

3/2/21 Service alert EFFECTIVE IMMEDIATELY The following WV Post Offices are temporarily closed due to severe weather conditions, causing flooding until further notice. …

Nationwide Suspension of Priority Mail Express Money-back Guarantee

USPS Announces Nationwide Suspension of Priority Mail Express Money-back Guarantee The national transportation network has been severely disrupted by the multiple winter weather events across the country. The situation has affected USPS transportation and processing capabilities. Therefore, according to the Domestic Mail Manual Section 604.9.5.5 Priority Mail Express money-back guarantee is suspended nationwide as of Friday, February 19, 2021 through Thursday, February 25, 2021.…

2021 Earned Value Promotion Registration Now Open!

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   The 2021 Earned Value Promotion is intended to slow the decline of First-Class Mail® including Business Reply Mail (BRM)…

2021 Tactile, Sensory & Interactive Promotion Registration Now Open!

Promotion Period: February 1, 2021 – July 31, 2021; Registration Period: December 15, 2020 – July 31, 2021; Discount Amount:* 2% off eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing.…

2020 Holiday Season Observance

In observance of the holidays, we will be CLOSED on Christmas Day, Friday, December 25th, 2020, and New Year's Day, Friday, January 1st, 2020. Please CONFIRM with us by Friday, Dec. 18th that you want…