Data
As a Midwest Direct customer, you're eligible for our observations of your 2021 projects, and our insights for areas where we can help improve your business or offer ideas for you to integrate into your 2022 marketing strategy. …
The following is a press release reprinted here for our clients and partners to access. The original release was posted on March 8th at…
Data
We are all well aware that prices are skyrocketing, forcing businesses everywhere to pass the price increase along to their customers -- a necessity of doing business that none of us relish doing! Given that we have had to implement price increases to our clients, because of the rising cost of, well -- everything -- we thought it might be time to pass along a few good reminders of how to get the most for your money every time you mail. Here are a few of our suggestions.…
Data
Better Data Tactics for Better Catalog Sales Our catalog programs start with data and end with data. To get better results, you need to understand best practices with data management from the planning stages through production, mailing, tracking results, accurate source attribution, and sales/marketing analysis. Here you'll find deep dives into all you need to build, launch and accurately report on your next catalog campaign.…
The National Association of Presort Mailers (NAPM) at its recent 2022 Annual Conference recognized Richard Gebbie, CEO, Midwest Direct, Cleveland, OH, with the prestigious NAPM Sue Foster Award. “Rich…
Download the 2022 USPS Promotions Calendar Reprinted and adapted from USPS. The 2022 Earned Value Promotion is intended to slow the decline of First-Class Mail® including Business Reply Mail (BRM).…
The Plus Podcast
Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media. We are nearly…
Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS. As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new…
Data
Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…
Looking for USPS mail retail pricing? Here's the 2022 USPS postal retail quick tip sheet. Want to save on postage? Contact us and ask our team members to help you determine if your mail will…
