If your business or institution sends out large volumes of mail, it’s there. No matter how good your customer relationship management (CRM) system is, everyone has it. In many cases, it’s hidden from “the bosses,” stashed in a closet, or tucked under desks, cabinets, and tables. Sometimes, it may even be filed in the blue dumpster behind the building or recycled. To what am I referring? Trays and tubs of returned mail, of course.…

Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights, such as how to cut costs and reduce expenses, find new customers, increase revenue, increase customer retention, or determine the lifetime value of each customer. These insights are highly valuable when planning the marketing of products and services.…

“Let's face it — direct mail is simply print, a mailing list, and postage, all of which are commodities accessible to almost anyone. At the end of the day, all you care about are results (sales, votes, donations)! You don’t care how the postcard was printed.” While somewhat true – there is a lot more that goes into a direct mail campaign given new technology and the changing environment, both for marketers and consumers. With a major shift in the workforce from the office to work-from-home, marketers know that it is easier now to target their audience at home – making direct mail more effective than ever.…

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…

3/2/21 Service alert EFFECTIVE IMMEDIATELY The following WV Post Offices are temporarily closed due to severe weather conditions, causing flooding until further notice. …

USPS Announces Nationwide Suspension of Priority Mail Express Money-back Guarantee The national transportation network has been severely disrupted by the multiple winter weather events across the country. The situation has affected USPS transportation and processing capabilities. Therefore, according to the Domestic Mail Manual Section 604.9.5.5 Priority Mail Express money-back guarantee is suspended nationwide as of Friday, February 19, 2021 through Thursday, February 25, 2021.…

Promotion Period: February 1, 2021 – July 31, 2021; Registration Period: December 15, 2020 – July 31, 2021; Discount Amount:* 2% off eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing.…

December 10, 2020 — The United States Post Service is reporting delays to mailpieces and packages in some locations including Cleveland. The following sites are considered "hot sites, where mailings…

Download our 2021 USPS Promotions Calendar now! Reprinted and adapted from USPS PCC The Postal Regulatory Commission (PRC) approved the Market Dominant price change to take effect January 24, 2021.…

In observance of the holidays, we will be CLOSED on Christmas Day, Friday, December 25th, 2020, and New Year's Day, Friday, January 1st, 2020. Please CONFIRM with us by Friday, Dec. 18th that you want…