Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new…

Your organization’s data has a story to tell. More importantly, if you have a million records, there are a million stories within the data. But, no one will know any of that until you can manage,…

Looking for USPS mail retail pricing?   Here's the 2022 USPS postal retail quick tip sheet.   Want to save on postage? Contact us and ask our team members to help you determine if your mail will…

Use Your Gated Content to Capture Home Mailing Addresses Even When They Skip the Form Gated content is an excellent method to capture first-party data -- if you set your strategy, create engaging…

We think this is the best series of 2022. Yep, we're calling it right out of the gate, because it's absolutely critical for marketers to prepare for the cookie-less future with best practice recommendations for First-Party Data Strategies. Over the next few weeks, we'll help you put together your first-party data collection plan. If you want our life-saving, First-Party Data Strategic Plan download, opt-in now. If you want others in on this great freebie, just forward this email. The link will work for anyone. Get in now! We're releasing that in our Midwest Direct 2022 First-Party Data Strategic Planning Guide on January 1, 2022.   …

We are excited to announce the release of the new promotions requirements guidebooks for 2022. The guidebooks have been simplified and streamlined for each of the six mailing promotions and can be found on the “Promotions” PostalPro page at https://postalpro.usps.com/promotions.  …

YouTube ads provide excellent access to local marketing efforts. Marketers are anxious to get into this marketing channel, but the "How to" part can be daunting. Here's a quick dive into the world of YouTube advertising and how you can easily integrate pre-roll ads into your 2022 marketing plan.…

Google Is Placing Ads in the Discovery Tab of Gmail Accounts. Do You Know How to Take Advantage of This Great Tool?   …

Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …