Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

Move Your Automotive Marketing from "All Over the Place" to "All in One Place" with Our Digital Multi-channel Direct Marketing Campaign Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY. …

Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY.  A simple mailing…

Inbound calls and SMS text messaging are some of the most common ways your buyers will use to reach you. If you're a bit behind and have not adopted this method of communicating, we can help you get started.…

Afford and manage multiple touches in multiple channels to appeal to, engage with, and drive new clients to your financial services business. We offer a solution that begins with mailing but adds…

Effective October 1, 2021, the new service standards for First Class Mail® (FCM) and Periodicals begin. …

Postal Service Announces New Market Dominant Price Adjustment Schedule   To help customers better prepare for a new Market Dominant price adjustment schedule, the Postal Service will not raise prices…

Catch up on USPS announcements with Rich Gebbie, CEO of Midwest Direct. In this podcast, Rich shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. …

Finding new clients for your insurance agency is vital to your business, and can be made easy with digital+post. We have proven success with insurance companies running marketing campaigns using a…

The USPS has proposed a temporary rate adjustment for the 2021 holiday season. These rate adjustments are proposed for commercial and retail domestic competitive parcels. Will go into effect on October 3rd and end after December 26th, 2021.…