I’ll cut to the chase. Nonprofits need to strategically plan and allocate their marketing budgets to get the biggest bang for their buck. Most of us know that those channels include email, direct mail, and.....well, the rest of the channels vary. Some do great with media coverage and others do better in social media. Given that email and mail are usually the two most important channels, what can you do to ensure you’re squeezing every last bit of marketing from those channels? …

Learn how Energy Providers can quickly stand up a marketing campaign. We call these campaigns digital+post -- and your campaign will target the prospective customers you have now and will grow your list of prospective customers with high-quality candidates. This campaign integrates two of our most popular martech products: Digital+Post and home IP targeting.…

Finding new customers for your retail business is mission-critical, especially with 4th of July and Labor Day sales just around the corner - and it is never too early to start preparing your holiday…

Listen to Michelle Toivonen and Rich Gebbie discuss the upcoming postage increase and the best plan to save.…

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   Direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and…

Gather data from all your sources, from your website to your social media channels and organize that for future segmentation and personalization to give your customers the best experience possible. Customers like when it looks like they fit right in with a certain brand or community, so the more you groove your channel content to your customers needs, you will win their loyalty.…

As part of “Delivering for America,” its 10-year plan to achieve financial sustainability and service excellence, the United States Postal Service filed notice today with the Postal Regulatory Commission (PRC) requesting price changes to take effect Aug. 29, 2021 that are in accordance with approvals provided by the PRC last year.…

What Is First-Class Mail? First-Class mail is one of the most popular and efficient ways to send letters and flats. First-Class mail offers speedy delivery. USPS is delivering mail 1-3 days locally…

We all know that data quality contributes heavily to the success of direct marketing campaigns. At least forty percent of your campaign’s success rate is attributable to your data.  Because we…

Download the 2021 USPS Promotions Calendar Reprinted and adapted from USPS.   New print technologies are primed to deliver unique, engaging, and creative experiences you cannot generate in a…