Direct mail continues to be a relevant part of the marketing mix, the Postal Service is encouraging customers to adopt and invest in technologies that enhance how consumers interact and engage with mail.
The 2021 Mobile Shopping promotion encourages mailers to integrate mobile technology with direct mail, thus creating a convenient method for consumers to do their online shopping.
The promotion provides business mailers with an upfront two percent postage discount on USPS Marketing Mail™ letters and flats, as well as Nonprofit USPS Marketing Mail™ letters and flats. The mailpiece must include mobile technology that can be read, scanned, or activated by a mobile device and leads the recipient to a mobile-optimized shopping website with the ability to complete a financial transaction. The recipient must be able to purchase a tangible advertised product from the website that can be mailed/shipped.
Promotion Period: June 15, 2021 - December 31, 2021
Registration Period: August 1, 2021 - December 31, 2021
Discount Amount: 2% off eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2%discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.
Eligible Mail: USPS Marketing Mail™ letters and flats, Nonprofit USPS Marketing Mail™ letters and flats
Ineligible Mail: All First-Class Mail, Periodicals (includes Pending Periodicals mail), Bound Printed Matter, Media Mail
Requirements: All qualifying mail must contain mobile technology that allows the user to engage in an electronic shopping experience