Address, Mail, Direct Mail, Data, Omnichannel, Solutions, NCOA, 3 C's
The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is getting so much returned mail.…
Factors, Address Quality, Impact, Automation, Data, Source, Mailing, Marketing, Direct Mail
Last September, we published an article with an in-depth look at Undeliverable-as-Addressed (UAA) mail, where it comes from, and how to fix it. After the article had been published, we received an interesting follow-up question: What factors impact address quality? There are two answers to this question: factors in the collection of address data at the front end, and factors that affect the addresses at the time of your mailing (at the back end). We’ll take a brief look at both.…
Data, Scared, Mistakes, Communication, Marketing, Source, Data Quality, Support Services
Mail service providers and data houses deal with thousands of customers and their databases each year. They find that many businesses are a little scared of their own data – and we understand why. When working with an account, they often begin by asking questions that cover spooky topics such as data collection methods, the sources of their data, and how data quality is (or is not) managed. Data management can be scary. Whether you have employees input your data or it’s collected on your website, dirty data can easily run rampant in your systems and create chaos.…
Addressing, Game, USPS, UAA, Mail Volume, Mail Increasing, Data, Source, NCOA
The recent announcement by the USPS regarding Move Update assessments has become one of the latest hot topics in addressing for mailers. Considering the fact that Undeliverable-as-Addressed (UAA) mail has increased to 4.6% of total mail volume in the last fiscal year, these assessments could have a major impact on future volumes of UAA mail.…
Data, Program, Paramount, Solutions, Mailing, Mail, Marketing, Database, Business
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights, such as how to cut costs and reduce expenses, find new customers, increase revenue, increase customer retention, or determine the lifetime value of each customer. These insights are highly valuable when planning the marketing of products and services.…
