Wouldn’t it be great if you could just clone your best donors? With the right data strategies and tactics in place, you can.…

Listen to this episode of the Plus Podcast with Gary Seitz and Jean DePalma to learn how our team can help you interpret your data and advise you with actionable insights for your next marketing effort.…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit…

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Listen to Gary Seitz and Scott Campbell on the full capabilities of digital+post Mail Tracking, in this week’s episode of the Plus Podcast.…

We designed digital+post to help marketers integrate and serve messages in mail, social media, Informed Delivery emails, and online display ads.…

Listen to Michelle Toivonen, Gary Seitz, Mike Ruffing, Mandy Gebbie Clayton, and Sean Gebbie share how they have handled some of our clients’ most difficult problems with ease.…