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2021 Informed Delivery Promotion Restration Now Open!

Written by Midwest Direct

Download the 2021 USPS Promotions Calendar 

Reprinted and adapted from USPS.  

Informed Delivery is a consumer-facing feature that provides users the opportunity to digitally preview their household mail and manage packages arriving soon; business mailers can conduct an “interactive campaign” which integrates colorful and interactive campaign elements to enhance and extend the mail moment for consumers, thus reaching their target audiences on a digital channel.  

The United States Postal Service’s (USPS) Informed Delivery (ID) Promotion offers a 2% discount on postage for business mailers who register for the Promotion and conduct an Informed Delivery interactive campaign on qualifying mailpieces. The intent of the ID Promotion is to encourage business mailers to participate in Informed Delivery campaigns and create a positive user experience throughout the campaign submission process. 

Promotion Period:  September 1, 2021 – November 30, 2021

Registration Period:  July 15, 2021 – November 30, 2021

Discount Amount:  2% of eligible postage. The discount is calculated in PostalOne!®andapplied to the PostageStatement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing.

Eligible Mail:  First-Class Mail®automation letters, postcards, and flats; USPS Marketing Mail™ automation letters and flats; Nonprofit USPS Marketing Mail™ automation letters and flats

Ineligible Mail: Non-automation mail (letters, postcards, and flats); Saturation mail flats; Destination Delivery Unit (DDU) flats; Every Door Direct Mail (EDDM) letters, postcards, and flats; Detached Address Label/Detached Marketing Label flats; Business-to-Business or Business-to-Institution/Campus mailings; Package campaigns are ineligible

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