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47: How to Use Our Marketing Tools To Build A Highly Targeted Campaign

Written by Dana Fowler Internal Marketing Coordinator

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the hospitality, retail, and restaurant industries. For these industries, it has been especially difficult to bring in new customers and maintain relations with current ones due to travel restrictions, limited hours, and other precautions put into place. As things settle into the new normal, bringing on these new customers is vital. Now -- more than ever -- you need to market your business. 

Listen to this episode of the Plus Podcast to learn how to use our marketing tools to build a highly targeted marketing campaign.

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Integrated Marketing Tools: 

Mail Tracking: Add mail to your next marketing campaign and get Mail Tracking to know when your mail is projected to reach mailboxes. Learn the percent of mail that arrived and the percent left to be delivered so you can accurately prepare for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes. 

Informed Delivery®: With Informed Delivery®, you can add a full color, clickable ad to your mailpiece to replace the grayscale email preview sent to your audience by the USPS. You will also be able to see where Informed Delivery® emails have been opened geographically! 

Strategic Marketing Team: Our team of strategic marketing professionals can help you break through your toughest marketing challenges from data analysis to strategic planning for deeper channel integration. Whether you need to develop deeper customer profiles or evolve your marketing into multi-channel efforts, we work with organizations ranging from small to enterprise-level with their most complex data and marketing plans.

 

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Call Tracking: With Call Tracking, you can track the effectiveness of your campaign by receiving a local or toll-free number for each direct mail campaign. Every call that comes in will be tracked, recorded, and displayed on your private dashboard so you know every call that comes in is a direct result of your campaign.

Lead Match: With LeadMatch, one pixel is placed on your website to capture the contact information of your site visitors. This allows you to know who visited your website as a result of your mailing and automatically follow up with them online so you don’t have to guess how effective your direct mail campaign was.  

Online Retargeting: With Online Retargeting, if a prospect leaves your website without taking action, your ads will follow them using the Google Display Network and direct them back to your website. This will boost conversion rates as they'll see your name and brand multiple times rather than just once!

SocialMatch: With SocialMatch, we can match the names on your mailing list with their Facebook and Instagram user accounts. Your target will receive the mailing and will be delivered the SAME message on their social feeds, even before they visit your website online.

Social Media Advertising: There are 3 billion active users on Facebook and Instagram and the average person spends 4 hours combined on Facebook and Instagram daily. Adding Facebook and Instagram ads to your next mailing campaign is one of the best ways to watch your conversion rates climb. 

 

Targeted Display Advertising

Retargeting with Direct Mail: With this service, we can identify the mailing addresses of your unidentified site visitors to serve them ads and send them targeted direct mail pieces. To do this, we add a pixel to your site and match IPs to physical addresses. Then, we work with you to set the business rules on your site interaction to qualify and segment audiences. After a visit to your site, qualified audiences are sent direct mail to the household within 48 hours of interaction. 

Conquest Marketing: Have you ever wished you could blast everyone in one spot with your ad? With Conquest Marketing, you identify the targeted vacation spots, venues, and points-of-interest and we create geo-frames to capture the IP addresses used at the location. Then, we capture devices and serve ads while at the location. We can also match the captured devices back to the home IP address and serve ads or mail to the home. 

Digital New Movers: With our Digital New Movers tool you can target customers online before, during, and after their move 450,000 people move every week in the United States, and in 2020 15.9 million people moved. In that 30 day window before and after the move, most purchase decisions are made with an average spend of $8,700 per household. Once that audience buys from you, the customer is 90% more likely to become a repeat customer. Target people who are moving or have just moved into their new home with digital banner and video ads on their laptop, smartphone, and tablet devices.

We can help you find the right tools for your next marketing campaign and customize it to your exact needs. Contact us to get started with our Strategic Marketing team and learn how to use our powerful marketing tools to build a highly targeted campaign.

 

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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at info@mw-direct.com or give us a call at 1.800.686.6666.

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