Breaking Through the Noise in a Crowded Market Financial service providers, whether credit unions, banks, lenders, or advisors, face a common challenge: standing out in an oversaturated, digital-first…

Midwest Direct is a marketing company that supports organizations that mail, and direct market through mailings, or online using Informed Delivery email, display ads, and social media.  We are nearly…

Getting personas right is critical to your marketing and design efforts. Your marketing department needs to create personas to define prospects, sell more to existing customers and help the content team create content that will attract look-alike prospects to engage with your business. The UX design team needs personas to better understand the customer journey and to provide an experience that informs, engages and converts app or site visitors. By definition, all personas must be built using first-party data. Any other method amounts to just guessing. And your personas should be iterative. Every campaign is an opportunity to update and enrich your persona profiles. Learn how to build data-driven personas. …

Move Your Automotive Marketing from "All Over the Place" to "All in One Place" with Our Digital Multi-channel Direct Marketing Campaign Finding new clients for your automotive company is critical to your business. Our seven digital+post campaign tools make reaching your prospective clients in multiple channels EASY. …

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…

Finding new customers for your real estate business is mission-critical, and can be made easy with digital+post. Many real estate campaigns benefit from using a variety of touchpoints -- in fact, 80%…

When we started The Plus Podcast in mid-2019 it was supposed to be a short-term marketing campaign to help us launch our new website. We did not foresee the success it would receive, with nearly 2000…

How to Use Multiple Channels in Your Next Member Recruitment Campaign  Without “Breaking the Bank” (or You!) It’s been a tough year for credit unions! Faced with rapid updates and the need to get…

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…