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28: Credit Unions: Overcoming the Challenges of 2020; Part 1

Written by Dana Fowler Internal Marketing Coordinator

In 2020 Credit Unions face a lot of challenges, from reduced access to your facility to tightened budgets — and the proverbial favorite — finding ways to market to younger generations. These challenges can oftentimes feel impossible. However, with the right resources, you can continue to grow high quality leads for your organization. The trick is to know when and how to use those resources!

Midwest Direct comes into play -- we have omnichannel marketing options that can work with a tight budget and nearly any demographic. These tools can help you find insights you never would have even known to look for and have case studies to prove their effectiveness. In this week’s episode, we sit down with our resident Credit Unions expert, Mike Ruffing, Director of Business Development, to discuss how his clients have used our tools to market better with Midwest Direct.

Listen to this week’s episode of The Plus Podcast with Michelle Toivonen and Mike Ruffing discussing everything Midwest Direct has to offer Credit Unions.

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Part 2 will be published on July 7th, to cover the more about utilizing our tools to boost your credit union’s marketing tactics.



Case Studies

IP Targeting

IP Home

Google Ads


Contact Us

Mike Ruffing

Michelle Toivonen


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Find us on social media with #ThePlusPodcast



To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at or give us a call at 1.800.686.6666.

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