The world of college admissions and enrollment is typically a competitive and fast-paced industry, and 2020 is no exception. In fact, it may be the new normal! The current fluctuations of academia…

Reprinted and adapted from USPS.   August 18, 2020 — Postmaster General Louis DeJoy issued the following statement today: “The United States Postal Service will play a critical role this year in…

Finding new students for your school or university is mission-critical. Our seven digital+post campaign tools make reaching your prospective and current students in multiple channels EASY. Our…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit…

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…

Many large companies utilize call tracking and recording on their campaigns to understand their clients better and track the success of their campaigns. This usually requires the expense and hassle of…

What is Marketing Mail?  Marketing Mail is a class of USPS mail that is used for promotional advertising such as advertisements, flyers, newsletters, merchandise, or small parcels.…

When it comes to qualifications for mail classes and the best options for each mailer, the information out there can be a bit confusing, especially about First Class mail. The primary differences…

The USPS is offering a 2% discount on qualifying mail that adds Informed Delivery email to the release. Registration opens on July 15 and remains open through November 30th. Your mail must drop…

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…