Marketing, Digital Plus Post

Google Ads for Dummies...Or Smart, Small Business Owners

Small business owners know they could benefit from advertising with Google Ads. Most just don’t have the time to learn how, nor the money to hire an ad agency to do it for them. Owners put off this…

Marketing, Mail, Data

Direct Marketing Glossary of Terms

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

2020 Mobile Shopping Promotion Registration Open!

Did you know you can save $0.02 on mail you send between August 1st to December 31st, 2020? The USPS is offering a program that can help you save on postage through the Mobile Shopping Promotion. This…

The Plus Podcast, Digital Plus Post

27: Capture Real Leads with digital+post LeadMatch

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…

Case Studies, Digital Plus Post

Increase The ROI For Your Outdoor Summer Campaigns

Finding new customers for your business this season is mission-critical. Our digital+post campaigns make reaching your prospects and clients in multiple channels EASY. Our campaigns include a…

How Our Team Made the Most Out of Social Distancing

The global pandemic greatly changed the perspectives and daily lives of people across the world. Social distancing has become a necessity and people have had to adapt to the constant changes and…

USPS Files at PRC for EDDM Retail Price Discount

Reprinted and adapted from National Association of Presort Mailers (NAPM)   The USPS today filed a request with the PRC for an EDDM Retail price incentive to take effect August 1, 2020 pending PRC…