Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Reprinted and adapted from USPS.   1. The Postal Service has more than enough capacity to handle election mail volume. The Postal Service is ready to handle whatever volume of election mail it…

Happy Labor Day!  In observance of Labor Day, we will be CLOSED on Monday, September 2nd, 2019. If you need to make special arrangements, please contact your representative. Have A Safe & Happy…

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…

Austen Hufford and Joshua Jamerson from The Wall Street Journal write about the unprecidented demand for mail-in-ballots in the 2020 election in the article Ballot Printers Rush to Meet Mail-in Voting…

The world of college admissions and enrollment is typically a competitive and fast-paced industry, and 2020 is no exception. In fact, it may be the new normal! The current fluctuations of academia…

Reprinted and adapted from USPS.   August 18, 2020 — Postmaster General Louis DeJoy issued the following statement today: “The United States Postal Service will play a critical role this year in…

Finding new students for your school or university is mission-critical. Our seven digital+post campaign tools make reaching your prospective and current students in multiple channels EASY. Our…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit…

With each social media platform having its own unique post requirements and audience, it can be overwhelming to decide where to start when it comes to writing social media copy. Although the imagery…