Reprinted and adapted from USPS.   The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 24, 2021. The proposed prices,…

Reprinted and adapted from USPS.   As part of the ongoing preparations by the United States Postal Service for the November election, Postmaster General Louis DeJoy requested the issuance of an…

Contributing Editor, Charlie Brock Create a Catalog Campaign Integrating Multiple Channels and Get Results Retailers have been using catalogs to secure sales since the early 1800s. Today there is a…

Midwest Direct turns 38 this month!  Midwest Direct was founded in 1982 as a provider of mail presorting operations. Back then, employees did it the hard way, standing in front of cubbyholes and…

In preparation for the first 2020 presidential debate Tuesday, September 28th, The City Of Cleveland has closed several streets around the Cleveland Clinic and Case Western Reserve University area.…

Emily Badger, Quoctrung Bui and Margot Sanger-Katz from The New York Times write about the unusual delays First-Class Mailers are facing in the articleIs the Mail Getting Slower? Our Tracker Says Yes.…

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…

Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…

September 16, 2020 — As Hurricane Sally has made landfall, bringing extreme rain and wind to Southern Alabama, Northwest Florida and surrounding areas, the USPS has temporarily closed several Post…

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…