Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Story originally published in The Hannah Report on September 14, 2020.  Copyright 2020 Hannah News Service, Inc.   Despite his best efforts to convince them otherwise, all four Republicans on the…

September 11, 2020 — As wildfires and high winds continue to move through California, Washington, and Oregon, the USPS has temporarily closed several Post Offices in California, Washington, and…

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…

Reprinted and adapted from USPS.   1. The Postal Service has more than enough capacity to handle election mail volume. The Postal Service is ready to handle whatever volume of election mail it…

Happy Labor Day!  In observance of Labor Day, we will be CLOSED on Monday, September 2nd, 2019. If you need to make special arrangements, please contact your representative. Have A Safe & Happy…

Retargeting with Direct MailImmediately begin to capture students who visit your site and target them with an informative postcard and online ads.  No email or home address required! (Yes, we can do…

Austen Hufford and Joshua Jamerson from The Wall Street Journal write about the unprecidented demand for mail-in-ballots in the 2020 election in the article Ballot Printers Rush to Meet Mail-in Voting…

The world of college admissions and enrollment is typically a competitive and fast-paced industry, and 2020 is no exception. In fact, it may be the new normal! The current fluctuations of academia…

Reprinted and adapted from USPS.   August 18, 2020 — Postmaster General Louis DeJoy issued the following statement today: “The United States Postal Service will play a critical role this year in…