Celebrating 38 Years!

Midwest Direct turns 38 this month!  Midwest Direct was founded in 1982 as a provider of mail presorting operations. Back then, employees did it the hard way, standing in front of cubbyholes and…

The Plus Podcast, Digital Plus Post, Case Studies

37: Our 5 Favorite Nonprofit Case Studies

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…

Mail

Postage: You Have More Control Than You Think

Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…

The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 & 2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

Mail Delivery May be Affected by California Wildfires

September 11, 2020 — As wildfires and high winds continue to move through California, Washington, and Oregon, the USPS has temporarily closed several Post Offices in California, Washington, and…

Marketing

Direct Mail Color Theory For Nonprofit Organizations

Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…