Celebrating 38 Years!
Midwest Direct turns 38 this month! Midwest Direct was founded in 1982 as a provider of mail presorting operations. Back then, employees did it the hard way, standing in front of cubbyholes and…
Midwest Direct turns 38 this month! Midwest Direct was founded in 1982 as a provider of mail presorting operations. Back then, employees did it the hard way, standing in front of cubbyholes and…
In preparation for the first 2020 presidential debate Tuesday, September 28th, The City Of Cleveland has closed several streets around the Cleveland Clinic and Case Western Reserve University area.…
Emily Badger, Quoctrung Bui and Margot Sanger-Katz from The New York Times write about the unusual delays First-Class Mailers are facing in the articleIs the Mail Getting Slower? Our Tracker Says Yes.…
The Plus Podcast, Digital Plus Post, Case Studies
In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…
Postage can seem extremely complicated at times, but you have more control than you think. There are many factors that come into play when it comes to postage and where your mailpiece falls. There are…
September 16, 2020 — As Hurricane Sally has made landfall, bringing extreme rain and wind to Southern Alabama, Northwest Florida and surrounding areas, the USPS has temporarily closed several Post…
The Plus Podcast, Data
Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…
Story originally published in The Hannah Report on September 14, 2020. Copyright 2020 Hannah News Service, Inc. Despite his best efforts to convince them otherwise, all four Republicans on the…
September 11, 2020 — As wildfires and high winds continue to move through California, Washington, and Oregon, the USPS has temporarily closed several Post Offices in California, Washington, and…
Marketing
Have you ever noticed that different colors make you feel different emotions? Do Target®’s bright red advertisements give you a sense of urgency? Do McDonald’s® bright yellow advertisements make you…