We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other…

Did you know you can save $0.02 on mail you send between August 1st to December 31st, 2020? The USPS is offering a program that can help you save on postage through the Mobile Shopping Promotion. This…

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…

Finding new customers for your business this season is mission-critical. Our digital+post campaigns make reaching your prospects and clients in multiple channels EASY. Our campaigns include a…

Reprinted and adapted from National Association of Presort Mailers (NAPM)   Due to temporary processing changes, DSCF Marketing Mail letters for Grand Rapids (490-491, 493-495) will be temporarily…

The global pandemic greatly changed the perspectives and daily lives of people across the world. Social distancing has become a necessity and people have had to adapt to the constant changes and…

Reprinted and adapted from National Association of Presort Mailers (NAPM)   The USPS today filed a request with the PRC for an EDDM Retail price incentive to take effect August 1, 2020 pending PRC…

At Midwest Direct we spend a lot of time talking about the marketing formula: List, Offer, Creative, and Channels. We can offer in house services with List, Offer, and Channels, but building the…

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…

On May 22nd, Jory Heckman with Federal News Network reported on many USPS updates taking place at this time, including temperature check, finances, leadership changes, and the expansion of…