At Midwest Direct we spend a lot of time talking about the marketing formula: List, Offer, Creative, and Channels. We can offer in house services with List, Offer, and Channels, but building the…

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…

On May 22nd, Jory Heckman with Federal News Network reported on many USPS updates taking place at this time, including temperature check, finances, leadership changes, and the expansion of…

"This nation will remain the land of the free only as long as it is home of the brave" - Elmer Davis. In observance of Memorial Day, we will be CLOSED on Monday, May 25th, 2020.…

Millennials are a controversial generation – regardless of your opinion, millennials are one of the largest generations since the baby boomers and are making a huge impact on the world. Millennials…

Last week The New York Times published an article by Emily Bazelon, covering the divisiveness of Mail-In Ballots caused by COVID19 in the article Will Americans Lose Their Right to Vote in the…

Finding new patients for your business is mission-critical. But doing what it takes to be successful at that takes a lot of time and money. If you could buy one list, add your existing patients into…

Reprinted from National Association of Presort Mailers (NAPM)   The Board of Governors of the United States Postal Service today announced its unanimous selection of Louis DeJoy to serve as the…

Emily Bazelon from The New York Times writes about the divisiveness of Mail-In Ballots caused by COVID19 in the article Will Americans Lose Their Right to Vote in the Pandemic?. In this article,…

You may have already read about our digital+post political tool, Political Powerup, to help you revolutionize your mail and get your political campaign seen by everyone. What you may not know is we…