Results for Simplay3 include a response rate of 3% with a 6.6% conversion rate!Simplay3, a new-to-market toy manufacturing company, asked our Marketing Advisory Group to help create and deliver a…

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019…

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Great news: Midwest Direct was featured in Crain's Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations…