Mail

Take Advantage of 2019 USPS Promotions

2019 USPS Promotion Program offers Mailers 2% Postage Discount  The following information is a partial reprinted from a document released by USPS. Learn more at  USPS Postal Pro. Download our 2019…

Marketing

How to Develop a Strategic Marketing Plan

A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…

Marketing, Mail

3 Ways to Boost Your Direct Marketing ROI

If you were having trouble paying your personal bills each month, you would quickly figure out that you needed to make more money or cut expenses — and you might have a real sense of urgency about it.…

Marketing

Omnichannel Marketing: What You Need to Know

The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…

Marketing

Capture and Keep Tradeshow Leads

Targeted Display Ads -- a New IP Targeting Technology We all want the connections and leads that come with attending the event.  However, there’s nothing worse than spending money and time on a show only to…

Mail

Timeline: History of Marketing Mail

As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due.  Here you go! Trouble Viewing? Click here!  Written by Michelle Toivonen,…

Case Studies

Midwest Direct Featured in Crain's Cleveland

Great news: Midwest Direct was featured in Crain's Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…

Marketing

Can Omnichannel Marketing Save Brick and Mortar Retail?

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

3 Reasons to Boost Direct Mail Marketing Before Q2

Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on my Facebook page.…