Marketing
The journey of purchasing is becoming more and more complicated every day for retailers, and customers are expecting it to get easier and easier for them. That being said, the purchasing process has…
Marketing
Digital Post+ -- a New IP Targeting Technology We all want the connections and leads that come with attending the event. However, there’s nothing worse than spending money and time on a show only to…
As the USPS adopts the term marketing mail, we thought a "brief" review of the evolution of this class of mail was due. Here you go! Trouble Viewing? Click here! Written by Michelle Toivonen,…
Marketing
Here's What You Can Do About Ad Fraud Today Ad fraud is extensive, invasive and a very hot topic with marketers. Although this is a complex problem, there are a few simple steps direct marketers can…
Case Studies
Great news: Midwest Direct was featured in Crain's Cleveland! Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…
Marketing
Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…
Marketing
Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations…
Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on my Facebook page.…
If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker. List hygiene is…
Marketing
You can't walk past a group of marketers without hearing the phrase "content marketing" seven times. That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…
