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24: How to Use Our Political Marketing Tools to Build Highly Targeted Political Campaigns

Written by Michelle Toivonen Director of Strategic Marketing

You may have already read about our digital+post political tool, Political Powerup, to help you revolutionize your mail and get your political campaign seen by everyone. What you may not know is we also have a powerful marketing tool that uses IP targeting to get your message out to a very targeted audience. 

Now, more than ever, campaign managers need tools and tactics to quickly and efficiently get their candidates or issues in front of local or state audiences. Mail has long been the go-to method to deliver messages into homes. Digital ads and social media marketing have become popular for their price point and ability to target local demographics -- BUT neither of those channels could be used to directly target individuals or specific neighborhoods -- until now.

Digital and social media marketing can now show your ads to the individuals or exact locations you want to target. Need to target a specific list of individuals from your local party? Want to make sure everyone in a specific area sees ads for your issue? You can do that with online display and social media ads that target the IP addresses of constituents. There are several different tactics and methods of political IP targeting. Learn more about the marketing method already used in over 2,000 campaigns nationwide. 

Listen to this week’s episode of The Plus Podcast with Mike Ruffing to learn how Political Powerup and Midwest Direct’s IP Targeting tools can help you win your next election.

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Political Powerup 

Political IP Targeting

Mike Ruffing

Michelle Toivonen


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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at or give us a call at 1.800.686.6666.

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