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11: The Strategic Marketing You Can’t Do Without Us

Written by Michelle Toivonen Director of Strategic Marketing

You know how to plan and release a campaign, but do you know why it worked — or didn’t work? Maybe it worked for some of your audience, but not all. Marketers need answers to questions like these to prove marketing ROI and to implement a plan for continuous improvements in results.

Our Strategic Marketing team works with you to strengthen response rates, ROI and to help you develop a strategic plan for improvement where needed — in your data, your analytics, your channel reach, or customer profiling — just about anywhere a marketer needs to track and report.

Listen to learn how our team can help you look at the big picture of your marketing plan and then break it down so you can run a successful campaign and develop a stronger marketing strategy overall.

Listen on Apple Podcasts

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Resources:

Informed Delivery 

Outbound Marketing

Strategic Marketing Planning

Retargeting with Direct Mail

Develop a Strategic Marketing Plan

Michelle Toivonen

Dana Fowler

 

Subscribe for more:

Listen on Apple Podcasts

Listen on Spotify

Listen on Google Play

Listen on Stitcher

Listen on SoundCloud

 

Find us on social media with #ThePlusPodcast

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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at info@mw-direct.com or give us a call at 1.800.686.6666.

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