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34: How to Quickly Startup an Admissions and Enrollment Marketing Campaign

Written by Dana Fowler Internal Marketing Coordinator

The world of college admissions and enrollment is typically a competitive and fast-paced industry, and 2020 is no exception. In fact, it may be the new normal! The current fluctuations of academia will likely have more students interested in the last minute application process, especially for community colleges. Traditionally, community colleges do a major push between May and August to target, local students. Many students will already have confirmed a slot with the college during the traditional registration periods, but community colleges have a second rush beginning in June and building through the start of the semester. Given the constant changes we have seen throughout 2020, there is no doubt that this year will be different for Admissions and Enrollment. 

Marketing for Admissions and Enrollment will have to change and adapt to match the current conditions, as well. That’s where Midwest Direct’s digital+post comes into play. With digital+post, you can send out a personalized mailing paired with Informed Delivery® email, online retargeting ads, social media ads, call tracking, and lead matching (so you can directly contact interested students), all on one dashboard. Make your next mailing your most powerful one with digital+post.

Listen to this episode of The Plus Podcast to learn how to maximize the admissions and enrollment this semester for your community college with digital+post. 

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Resources: 

Informed Delivery®

Digital+post Podcasts and Blogs

Digital+post

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Case Studies

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Michelle Toivonen

Dana Fowler 

 

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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at info@mw-direct.com or give us a call at 1.800.686.6666.

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