The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 &2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

The Plus Podcast, Digital Plus Post

30: Leave No Leads Behind With Online Retargeting

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…

The Plus Podcast, Digital Plus Post

27: Capture Real Leads with digital+post LeadMatch

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…

The Plus Podcast, Digital Plus Post

23: Why You Should Add Social Media Ads to Your Next Mailing

It’s tough to get business closed in any channel these days. Did you know most conversions happen between the 8th and 12th marketing touch? By definition, if you’re serious about conversions, you need…