The Plus Podcast

40: A Year For The History Books At Midwest Direct

When we started The Plus Podcast in mid-2019 it was supposed to be a short-term marketing campaign to help us launch our new website. We did not foresee the success it would receive, with nearly 2000…

The Plus Podcast, Digital Plus Post, Case Studies

37: Our 5 Favorite Nonprofit Case Studies

In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and a contingency of live stream viewers. The goal was to introduce proven marketing strategies used…

The Plus Podcast, Data

35 & 36: The Power of a Partnership Data Review; Part 1 & 2

Acquiring data is not the hard part. Making it meaningful, keeping it relevant, and using it to inform your most important marketing decisions is. At CTRAC Direct, a division of Midwest Direct, we are…

The Plus Podcast, Digital Plus Post

30: Leave No Leads Behind With Online Retargeting

Online ads are a popular tool for marketers that are commonly used for a multitude of purposes. In previous blog posts, we have covered the different types of online ads and what the best option is…

The Plus Podcast, Digital Plus Post

27: Capture Real Leads with digital+post LeadMatch

At Midwest Direct we constantly hear about the “walled gardens” of social media and how difficult it is to turn those connections into leads. A lot of small businesses use social media ads and online…