In February of 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations that are able to find more donors, use multiple channels to bring in donations, and find a way to get that done with a reasonable budget and effort. Because this event attracted more people than our facility could hold, we decided to share some of the sessions on the podcast.
Our first share after the event was Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager. Today we are sharing another session from the event How to Clone Your Best Donors With Marketing Attribution Tactics With Gary Seitz, VP Data and Analytics. In this session, Gary goes over how to find new donors using the profiles of current donors and why finding the right donors is so important. Gary does a deep dive on the knowledge and data behind creating or finding a customer profile, and what to do once you find those donors.
Listen to this episode of The Plus Podcast with Gary Seitz to learn how to clone your best donors with marketing attribution tactics.
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