In February 2020, we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations that find more donors, use multiple channels to bring in donations and find a way to get that done with a reasonable budget and effort.
The presentation Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, taught nonprofits how to better monitor the effectiveness of their mail campaigns, and enhance their results with Mail Tracking, Informed Delivery® email, Call Tracking, and retargeting with online ads. Erica also covered our integrated ability with social media advertising on Facebook and Instagram, and how to use SocialMatch, and LeadMatch to track and engage with your audience better.
Download the Omnichannel Fundraising Campaigns Made Easy presentation from the event!