In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…
data, mail, marketing
In 1982, Midwest Direct was founded as a provider of mail presorting operations. Since then we have developed into a marketing and communications company focused on helping marketers deliver engaging…
Marketing, The Plus Podcast
The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the…
It’s been a TOUGH year for the hospitality industry. Even if you managed to keep the cash flowing with take-out orders, rocking the patio or by offering deep discounts for your venue -- we know 2020…
We hope these practical steps help you get the most from the mail commingling process. If you’d like to backtrack a moment and learn what commingle mail is, check out our "how to" series before reading…
Beginner's Guide
What is Informed Delivery®? Informed Delivery® was introduced by the USPS® in 2014 as an email channel paired with a household’s daily mailings. Since the launch, over 32 million people have opted-in…
Marketing, The Plus Podcast
A Strategic Marketing Campaign involves much more than just scheduling social media or developing a flyer. Before you jump into developing your plan, you need good answers to the following questions:…
3/2/21 Service alert EFFECTIVE IMMEDIATELY The following WV Post Offices are temporarily closed due to severe weather conditions, causing flooding until further notice. …
Digital Plus Post, Case Studies
Finding new customers for your real estate business is mission-critical, and can be made easy with digital+post. Many real estate campaigns benefit from using a variety of touchpoints -- in fact, 80%…
USPS Announces Nationwide Suspension of Priority Mail Express Money-back Guarantee The national transportation network has been severely disrupted by the multiple winter weather events across the country. The situation has affected USPS transportation and processing capabilities. Therefore, according to the Domestic Mail Manual Section 604.9.5.5 Priority Mail Express money-back guarantee is suspended nationwide as of Friday, February 19, 2021 through Thursday, February 25, 2021.…
