To support client demands for digital color, Midwest Direct has installed Canon's revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and…

Great news: Midwest Direct was featured in Crain's Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…

Businesses can’t go far in their marketing endeavors before the topic of personas comes up. With so many data sources competing with a demand to offer highly-personalized, relevant messaging,…

When you're sending direct mail, and need to save on postage, compare first class mail vs. standard mail. This article is a detailed source on the differences between first-class and marketing mail -- and how to save on postage in 2021!…

Is your business looking to free up heavy mailing costs or de-bloat your CRM of inaccurate contact records? Let us help get you back in shape!    Data Hygiene Your business may be spending money…

Consumers are constantly being asked to download apps, “like” social media pages, share links and scan codes. In a world where engagement is king, marketers must decide whether tools like augmented…

From productive apps to mail-inspired playlists, we’ve reviewed our most beloved marketing tools of the year: Organizational Trello: Interactive boards and cards allow users to organize tasks, track…

Top 5 quick and easy methods for nonprofits to save on postage and increase engagements in 2022!…

It’s a problem every business faces, yet most employees hide it in dark storage rooms, dusty shelves, or even in the trash: we’re talking about returned mail. Aside from not reaching your prospects…

If businesses had the time and ability to meet each of their many customers, they certainly would. It would provide invaluable information into exactly who they are, what motivates them to make…