Mail, The Plus Podcast

7: It’s Easier to Succeed with Direct Mail Than You Think

How do you do a direct mailing campaign? From beginners to experienced professionals -- anyone who needs help creating and delivering a direct mail campaign should listen to our Direct Mail podcast. …

Mail, The Plus Podcast

6: What Auditing and Compliance Means for You

Listen to Sean Gebbie, President of Midwest Direct, describe the security measures and processes implemented to secure mail, and the power of using Seamless Acceptance and the USPS mailer scorecard to determine the quality of your mail service provider.…

Labor Day Observance

In observance of Labor Day, we will be CLOSED on Monday, September 2nd, 2019.If you need to make special arrangements, please contact your representative.Have A Safe & Happy Holiday!…

National PCC Week 2019

September 27, 2019 — Michelle Toivonen, Director of Strategic Marketing, spoke at the local PCC event today, sharing the integrated marketing campaign built for a retail client, Simplay3. She was…

Mail, Beginner's Guide

Beginner’s Guide to Print and Mail

With all the recent news about printed catalogs and mail making or breaking retail sales (Nordstroms, JJill), and the proven uptick in print response rates (averaging 5%), many marketers are considering adding -- or expanding -- their traditional channel offering with print.…

The Plus Podcast, Mail

4: Everything You Should Know About Mail

Mail enjoys one of the best response and engagement rates available in marketing today. However, it is also a demanding channel that requires expertise and experience to manage well.  Midwest Direct…

The Plus Podcast, Data

3: Going Beyond Conventional Reporting & Analysis

Ever wanted to understand your own data better? Need to know exactly when your marketing mail arrived (or didn’t) to staff up call centers or your bricks & mortar locations for a sale? Ever wondered…

Data, The Plus Podcast

2: Are You Ready To Enhance Your Data Beyond Data 101?

Need to improve your data for better marketing? Listen to Gary Seitz, VP of Data and Analytics, describe how his team has helped accounts do better data management from the most basic requirements…

Mail Delivery May be Affected by Hurricane Dorian

September 5, 2019, 9:09 am — What We Know: As Hurricane Dorian moves further northward, trucking companies are holding services to the impacted areas in order to protect the mail. There have also been…