While most people consider Millennials and Generation Z to be exclusive to digital marketing approaches, they actually prefer and are more likely to respond to direct mail marketing (or a combination of both) for a myriad of reasons.
Considering that Millennials and Generation Z are such a large portion of our current population (and will be even more so in our future), it is essential that you learn how to market effectively to them. This means that you have to know what is important to them, what they will ignore, and how they will respond. Although digital marketing approaches are certainly important to grab the attention of these generations, it is no secret that direct mail is still as relevant and should not be left out.
Millennials and Gen Z can be complicated, but we’re here to help. Contact us today to get started with omnichannel marketing for any generation, or download our How-To Guide on Marketing to Millennials and Gen Z.