Google Is Placing Ads in the Discovery Tab of Gmail Accounts
Do You Know How to Take Advantage of This Great Tool? This post may sound like we’ve lost it – but hang in there. This is really happening and it’s something you can use now to reach the YouTube, google search results, and inboxes of folks you don’t have permission to email – yet.
Now, with digital + post, you can use the power of discovery to serve ads across Google feed environments including the Google Discover feed, YouTube homepage, and the promotions tab in Gmail. Based on your target’s interests, online activity, device information, and history, you can now target users primed to take action on your messaging.
Ask us to add Discovery ads to your next mailing and start placing ads into the line of sight of people showing buyer signals for your product. Check out how Brad’s Pool Cleaning took advantage of this direct marketing tool!
Check out this example from Brad's Pool Cleaning: The ad appears on YouTube, in search results, and in the Promotions tab of gmail accounts (no email addresses required!).
Don't let another campaign go by without using this powerful and economical addition to your next mailing. Contact us now!