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7 Tools for Successful Marketing in Higher Education

Written by Michelle Toivonen Director of Strategic Marketing

Finding new students for your school or university is mission-critical. Our seven digital+post campaign tools make reaching your prospective and current students in multiple channels EASY.

  1. Our campaigns include a trackable postcard
  2. Online Retargeting Ads
  3. Social Media Retargeting Ads 
  4. SocialMatch to Facebook and Instagram accounts
  5. LeadMatch to show you every inbound lead from your campaign
  6. Informed Delivery email
  7. Call Tracking options

All these channels are bundled for only pennies more than a regular direct mail campaign! They appear to only targeted recipients -- which means you can create ads specific to this group and different from your current PPC and social ad campaigns. Most clients choose to run this campaign for sixty days, greatly extending the life of your direct mail push with many different touchpoints, appearing over time. With your own private dashboard updated daily, you'll know what is happening and WHO is clicking -- so you can take action with new content if you want. It’s never been this easy to reach so many with such little effort. 

Contact us today and ask us for a live demo and see how we do this for other schools and universities every day! Make your next mailing your most powerful one with digital+post.

 


 

Real-Life Case Study: Community College

 

Community College Postcard

The Challenge

A community college was running its Spring 2020 enrollment campaign for the time period of December 23rd to January 21st and wanted to get the maximum engagement and enrollment for the campaign. 

The Solution

They used our digital+post package to target a list of 3,377 students prequalified for financial assistance. The online college personalized and mailed postcards, and used Informed Delivery email connected to a landing page.  Using digital+post, they launched Online Retargeting ads and Social Media ads to follow website visitors around the web. They even used Call Tracking to track phone calls and SMS opt-ins. All this was done in one dashboard for real-time viewing of interactions and impressions.

The Result

The community college was hoping to use digital+post to draw in 30 new students with projected revenue of $66,000. They ended up bringing in 119 new students and received a revenue of $261,800, resulting in a 7,400% return on investment! 

Revolutionize Your Direct Mail and Display Ads

Convert prospective students into enrolled students, increase your Annual Campaign ROI, and simplify your marketing with digital+post. Our automatic lead tracking and online display ads in Google, Facebook, and Instagram take the worry out of getting a great response across multiple channels.

Learn how other schools and universities have used our seven digital+post tools to boost their results by downloading our Education Case Studies. Contact us today and learn how easy it is to start marketing with digital+post!

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