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17&18: Omnichannel Fundraising Campaigns Made Easy, Part 1 &2

Written by Dana Fowler and Michelle Toivonen

Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations that find more donors, use multiple channels to bring in donations and find a way to get that done with a reasonable budget and effort. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here.

Our first share is Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager. In this session, she taught nonprofits how to better monitor the effectiveness of their mail campaigns, and enhance their results with Mail Tracking, Informed Delivery® email, Call Tracking, and retargeting with online ads. Erica also covered our integrated ability with social media advertising on Facebook and Instagram, and how to use SocialMatch, and LeadMatch to track and engage with your audience better. 

Listen to Erica Switzer to learn how omnichannel fundraising campaigns can be made easy with digital+post. 

 

Part 1: 

Listen on Apple Podcasts

Listen on Spotify

Listen on Google Play

Listen on Stitcher

Listen on SoundCloud

 

Part 2:

Listen on Apple Podcasts

Listen on Spotify

Listen on Google Play

Listen on Stitcher

Listen on SoundCloud

 

Resources: 

Powerpoint from Presentation

Nordstrom Article

Digital+post

Mail Tracking

Informed Delivery

Call Tracking

Social Media Advertising

Social Match

Online Retargeting

 

Subscribe for more:

Listen on Apple Podcasts

Listen on Spotify

Listen on Google Play

Listen on Stitcher

Listen on SoundCloud

 

Find us on social media with #ThePlusPodcast

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To learn how we can help you achieve your marketing goals with our mailing, data, strategic marketing, email marketing, and online advertising goals, please contact us at info@mw-direct.com or give us a call at 1.800.686.6666.

 

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