Last week we hosted the CLE Nonprofit Summit here at Midwest Direct. We had a full house and live stream viewers. The goal was to introduce proven marketing strategies used by nonprofit organizations that find more donors, use multiple channels to bring in donations and find a way to get that done with a reasonable budget and effort. Because this event attracted more people than our facility could hold, we decided to share some of the sessions here.
Our first share is Omnichannel Fundraising Campaigns Made Easy with Erica Switzer, Digital Sales Manager. In this session, she taught nonprofits how to better monitor the effectiveness of their mail campaigns, and enhance their results with Mail Tracking, Informed Delivery® email, Call Tracking, and retargeting with online ads. Erica also covered our integrated ability with social media advertising on Facebook and Instagram, and how to use SocialMatch, and LeadMatch to track and engage with your audience better.
Listen to Erica Switzer to learn how omnichannel fundraising campaigns can be made easy with digital+post.
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