Great news: Midwest Direct was featured in Crain's Cleveland!  Midwest Direct gets its message across via mail and digital The mail is changing, becoming more personalized and more connected to…

Omnichannel Marketing and Retail Shopping Habits Boosting Retail Sales How many times have you thought about visiting a store ten minutes away, only to resort to just ordering what you wanted online?…

Remember last year when the hit musical “Hamilton” was being talked about everywhere you went? The hype has certainly died down, but if you listen closely enough, you can still hear the reverberations…

Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on my Facebook page.…

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

You can't walk past a group of marketers without hearing the phrase "content marketing" seven times.  That's a slight exaggeration, but content marketing continues to be a buzzword we'll hear this…

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

Everyone talks about a call to action.  But a call to what action, exactly?  It’s not always buy, buy, buy! Consumers want different things at different times during the purchasing cycle. And…

Undeliverable-as-addressed. It’s a thorn in the side of mailers and direct marketers everywhere. And undeliverable-as-addressed (UAA) mail can appear to be tough to avoid, with 40 million-plus…