Direct Mail, Article, Gary A. Seitz, Mailing Systems Technology, Campaign, Email
Developing a Direct Mail Campaign in 2021, Part 2
In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…
