Reprinted and adapted from USPS
We’re halfway through 2025, and if you haven’t tapped into USPS mailing promotions yet, now’s the time. Several powerful promotions are currently live, helping you reduce costs, enhance your marketing efforts, and increase response rates. Even better? There’s still more to come this year.
Whether you’re running steady campaigns or planning a new one for Q3 or Q4, here’s your guide to what’s available and how to make the most of every mailpiece.
Promotions Happening Right Now
Integrated Technology Promotion – Up to 5% off (with Add-Ons)
If your mail includes Augmented Reality (AR), Near Field Communication (NFC), Video-in-Print, voice assistant integration, or AI-generated content, this promotion is for you.
- Discount: 3% off at the Postage Statement line level
- Registration Period: Now – Dec. 31, 2025
- Promotion Period: Pick any 6 consecutive months in 2025
- Eligible Mail: Marketing Mail & First Class Mail
Now is the perfect time to launch if you haven’t started yet; there’s still time to register and run a six-month campaign before year-end.
Tactile, Sensory, & Interactive Promotion – Up to 6% off (with Add-Ons)
Bring your mailpieces to life with textures, specialty finishes, and sensory elements like scent or interactive folds.
- Discount: 4% off at the Postage Statement line level
- Registration Period: Now – July 31, 2025
- Promotion Period: Now – July 31, 2025
- Eligible Mail: Marketing Mail & First Class Mail
Final weeks to take advantage: Act now if you want to engage your audience in a hands-on way and capture the full discount.
Continuous Contact Promotion – Up to 5% off (with Add-Ons)
Send follow-up mailings to the same audience to strengthen your message and build trust over time.
- Discount: 4% off at the Postage Statement line level
- Registration Period: Now – Dec. 31, 2025
- Promotion Period: Now – Dec. 31, 2025
- Eligible Mail: Marketing Mail
Perfect for multi-touch campaigns, lead nurturing, and ongoing customer communication.
Reply Mail IMbA™ Promotion – Up to 6% off
If you’re using Business Reply Mail (QBRM), this promotion helps you save while improving mail processing through Intelligent Mail® Barcode Accounting.
- Discount: 3% off Static IMbA or 6% off Sterilized IMba
- Registration Period: May 15 – Dec. 31, 2025
- Promotion Period: Jul. 1 – Dec. 31, 2025
- Eligible Mail: QBRM First Class Mail
No add-ons are available with this promo, but the savings are big, especially for high-volume return mailers.
First-Class Mail® Advertising Promotion – Open Now!
Use First-Class Mail to deliver marketing messages and drive engagement.
- Discount: 3% off at the Postage Statement line level
- Registration Period: Jul. 15 – Dec. 31, 2025
- Promotion Period: Sep. 1 – Dec. 31, 2025
- Eligible Mail: First Class Mail
Now’s the time to start planning your Q4 direct mail campaigns so you’re ready to hit the ground running.
Add-On Opportunities Available Year-Round
Add-on discounts can be combined with most promotions (excluding IMbA), giving you up to 2% in additional savings:
Informed Delivery®: Add a digital element to your mailpiece with interactive campaigns.
- Discount: 1% off at the Postage Statement line level
- Credit: 0.5% credit to eDoc submitter
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Sustainability: Demonstrate environmental responsibility by using certified, sustainable materials.
- Discount: 1% off at the Postage Statement line level
- Registration and Promotion Period: Available all year long
- Eligible Mail: Marketing Mail & First Class Mail
Combine these with eligible promotions to save even more while making your mail smarter and more sustainable.
Need Help? You Don’t Have to Go It Alone
Understanding all the moving parts of these USPS promotions can be a challenge, but that’s where we come in.
We’ll help you:
- Identify the right promotions for your goals
- Navigate the registration and pre-approval process
- Design eligible mailpieces that stand out and save
Contact our team today and let’s make the second half of 2025 even more successful.
Want the Full Breakdown?
If you’re just getting started, check out our 2025 USPS Promotions Overview Blog to learn about all the available discounts and how they can work together.
There’s still time to save this year, don’t miss your chance to engage smarter and spend less with USPS Promotions.
