Reprinted and adapted from USPS
September marks the start of the USPS First-Class Mail Advertising Promotion, offering businesses the opportunity to save on high-impact, targeted mailings while driving measurable results. With a 3% discount on eligible mailpieces and up to 5% with add-ons, this promotion is your opportunity to combine the reliability of First-Class Mail with the power of marketing.
If you’re planning fall and holiday campaigns, this is the perfect time to take advantage.
What Is the First-Class Mail Advertising Promotion?
Traditionally used for bills and statements, First-Class Mail is now being recognized for its marketing potential. This promotion encourages businesses to use First-Class Mail letters, cards, and flats as advertising tools.
By leveraging this channel, you can deliver marketing messages with the speed, visibility, and priority handling that only First-Class Mail provides.
Why It Works:
- Speed & Reliability – Reach customers quickly with USPS’s fastest service.
- High Open Rates – First-Class mail is almost always opened and reviewed by the recipient.
- Premium Brand Impact – Position your message as important and valuable by using a trusted format.
Promotion Details
- Discount: 3% off at the Postage Statement line level
- Registration Period: Jul. 15 – Dec. 31, 2025
- Promotion Period: Sep. 1 – Dec. 31, 2025
- Eligible Mail: First Class Mail
Pair It with Add-Ons for Maximum Savings
Boost your discounts by combining the First-Class Mail Advertising Promotion with USPS add-ons:
- Informed Delivery® (+1%): Extend your reach by adding a digital touchpoint in consumers’ inboxes.
- Sustainability (1%): Demonstrate environmental responsibility with certified sustainable materials.
Together, you could earn up to 5% savings on your campaigns.
How to Get Started
Understanding all the moving parts of these USPS promotions can be a challenge, but that’s where we come in. We’ll help you:
- Identify the right promotions for your goals
- Navigate the registration and pre-approval process
- Design eligible mailpieces that stand out and save
Contact our team today, and let’s make your second half of 2025 even more successful.
Why Launch Now?
The timing is perfect: the First-Class Mail Advertising Promotion aligns with back-to-school, fall sales, and the peak times for consumer engagement during the holiday season.
Whether you’re sending promotional offers, product announcements, or event invitations, this promotion helps you deliver your message quickly and effectively while saving money.
Don’t Forget the Other 2025 Promotions!
The First-Class Mail Advertising Promotion is just one of several USPS discounts still available this year. Check out our 2025 USPS Promotions Overview Blog for a full list of promotions you can take advantage of.
Make this fall and holiday season your most impactful yet. Register today and start saving with First-Class Mail Advertising.
