Reprinted and adapted from USPS
Starting May 15, businesses can register for the USPS Reply Mail IMbA™ Promotion, which offers up to a 6% discount for Qualified Business Reply Mail (QBRM) pieces that utilize Intelligent Mail® Barcode Accounting (IMbA). This promotion is an excellent opportunity for companies that rely on reply mail for payments, surveys, or responses to streamline their operations and reduce costs.
If you’re using reply mail in any part of your customer journey, now’s the time to register and start preparing!
What Is the Reply Mail IMbA™ Promotion?
The Reply Mail IMbA Promotion encourages high-volume QBRM users to adopt or continue using USPS’s Intelligent Mail® Barcode Accounting system. IMbA offers mailers increased visibility, automation, and efficiency in how reply mail is tracked and billed.
Key Features
This promotion provides a discount of 3% or 6%, depending on the type of barcode used:
- 3% for static barcodes
- 6% for serialized barcodes
Note: This promotion does not allow Add-On discounts like Informed Delivery or Sustainability.
Promotion Details
- Discount: 3% or 6%, depending on barcode type
- Eligible Mail: QBRM letters and cards using IMbA
- Registration Period: May 15 – Dec. 31, 2025
- Promotion Period: July 1 – Dec. 31, 2025
Why Participate in the IMbA Promotion?
This promotion isn’t just about saving money, it’s about gaining operational advantages that benefit your business long term.
Improved Mail Tracking: Access near real-time data on incoming reply mailAutomated Invoicing: Say goodbye to manual reconciliationStreamlined Processes: Reduce errors and labor with IMbA visibilityNo Customer Friction: Your recipients can still return mail easily, with no change on their end
If you’re in industries like financial services, utilities, healthcare, or direct response marketing, the Reply Mail IMbA Promotion can enhance both your mail performance and your bottom line.
Whether you're collecting payments, processing applications, or gathering customer feedback, IMbA helps you work faster and smarter.
How to Get Started
- Pre-Approval: Submit your mailpiece sample through the Mailing Promotions Portal on the Business Customer Gateway.
- Enrollment: Once approved, enroll in your selected promotion.
- Launch Your Campaign: Start mailing during your chosen promotion period and enjoy the savings!
Need Help? We’re Here for You
From understanding barcode requirements to navigating USPS registration, our team is here to help you take advantage of this opportunity.
Contact Us Today! Whether you have a question or need hands-on guidance, we’re just a call or email away. Let’s build a campaign that keeps your audience coming back for more!
Explore All 2025 USPS Promotions
Don’t stop at reply mail. There are more ways to save and engage your audience this year. Check out our 2025 USPS Promotions Overview blog for a full list of discounts and campaign ideas.
Start optimizing your reply mail now. Register today and put IMbA to work for you!
