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2021 Tactile, Sensory & Interactive Promotion Registration Now Open!

Written by Midwest Direct

Download the 2021 USPS Promotions Calendar 

Reprinted and adapted from USPS.  

The print industry has been actively innovative not only in print production equipment but the fundamental elements of the mail itself through new developments in papers/stocks, substrates, finishing techniques, and inks. These elements can be incorporated to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments, and even taste!  In addition, interactive mailpiece features (such as pop-ups, infinite folds, or other dimensional treatments) can also help drive a marketer’s customer’s engagement. Neuroscience and neuromarketing research supports the potentially significant impact on brand recognition and message recall when marketing materials engage tactile experiences and/or senses. By leveraging the physical aspects of the mailpiece as well as the advances in print technology, marketers can enhance how their consumers interact and engage with mail.

Promotion Period:  February 1, 2021 – July 31, 2021

Registration Period:  December 15, 2020 – July 31, 2021   

Discount Amount:*  2% off eligible postage. The discount is calculated in PostalOne!® and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing.

*It is the mailer’s responsibility to confirm the discount has been properly applied to the postage statement.

**Only one promotion discount can be applied to a mailpiece or mailing. The use of multiple qualifying technologies and/or print treatments on or within a mailpiece will not increase the discount amount.

Eligible Mail:  USPS Marketing Mail™letters and flats, Nonprofit USPS Marketing Mail™letters and flats

Ineligible Mail:  First-Class Mail®presort & automation letters, cards & flatsPeriodicals BoundPrinted MatterMedia Mail

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