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2021 Personalized Color Transpromo Promotion Registration Now Open!

Written by Midwest Direct

Download the 2021 USPS Promotions Calendar 


Reprinted and adapted from USPS.  

New print technologies are primed to deliver unique, engaging, and creative experiences you cannot generate in a singularly-digital way. The 2021 Personalized Color Transpromo Promotion is intended to incorporate marketing messages highlighted through the use of color, dynamic variable print, and personalization.  Color messaging within bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers.

This promotion will provide an upfront postage discount to participants that meet the program requirements.

Promotion Period:  July 1 through December 31, 2021

Registration Period:  May 15 through December 31, 2021

Discount Amount:* 2% of eligible postage. The discount is calculated in PostalOne!®and applied to the postage statement at the time of mailing

*Only one promotion discount can be applied to a mailpiece or mailing. The use of multiple qualifying technologies and/or print treatments on or within a mailpiece will not increase the discount amount.

**The discount must be claimed at the time of mailing during the promotion period and cannot be rebated at a later date after the promotion closes.

Eligible Mail: First-Class Mail presort and automation letters

Ineligible Mail:  All USPS Marketing Mail™, Periodicals, Bound Printed Matter, Media Mail®, First-Class Mail, and Marketing Mail Parcels, First-Class Mail cards, and flats

Mailpiece Content Restrictions: Bills and statements only 

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