As mobile and other print technologies evolve, mail has the potential to offer greater value by engaging customers in new and exciting ways. In order to ensure that Direct Mail continues to be a relevant part of the marketing mix, the Postal Service is offering another promotion encouraging customers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality, Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail in their direct mail campaigns.
Promotion Period: March 1, 2021 – August 31, 2021
Registration Period: January 15, 2021 – August 31, 2021
Discount Amount: 2% of eligible postage. The discount is calculated in PostalOne!®and applied to the postage statement at the time of mailing. The 2% discount is deducted from the postage amounts of qualifying product categories that are paid at the time of mailing. Normal postage prices listed in the published Price List (Notice 123) apply to the mailing and the discount is applied to those prices.
Eligible Mail: First-Class Mail®letters, cards & flats, USPS Marketing Mail™ letters and flats, Nonprofit USPS Marketing Mail™ letters and flats