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2021 Earned Value Promotion Registration Now Open!

Written by Midwest Direct

Download the 2021 USPS Promotions Calendar 


Reprinted and adapted from USPS.  

The 2021 Earned Value Promotion is intended to slow the decline of First-Class Mail® including Business Reply Mail (BRM) and Courtesy Reply Mail (CRM). As technology continues to disrupt mail volume the U.S. Postal Service® would like to encourage mailers to continue distributing BRM, CRM, and Share Mail® pieces. Mailers who register their Mailer ID (MID), permit(s), and use eligible Intelligent Mail® barcodes (IMbs) on their BRM, CRM, and Share Mail pieces may receive a postage credit for each mailpiece that is placed in the mailstream by the recipient and scanned during the promotion period.

At the end of the promotion, the BRM, CRM, and Share Mailpieces will be totaled and the earned postage credit applied to the selected permit accounts. Once the participant accepts their credits in the Business Customer Gateway (BCG) the earned credits will be applied to the enrolled permit(s). The participant can apply the earned credits to future mailings of First-Class Mail®Presort and Automationcards, letters and flats, and USPS Marketing Mail™letters and flats.

Promotion Period:  April 1, 2021 - June 30, 2021

Registration Period:  February 15, 2021 - March 31, 2021

Eligible Mail: Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mai

Ineligible Mail: Permit Reply Mail and Ballot Reply Mail

Review and Acceptance Period for Credits: July 1st–September 15th, 2021. Participants review their volumes and agree to any credits earned. The credits will be released when the participant agrees to their volumes. The volumes must be accepted by September 15th, 2021; otherwise, the credits will be forfeited.

Expiration Date for Credits: December 31st, 2021

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