Address, Mail, Direct Mail, Data, Omnichannel, Solutions, NCOA, 3 C's
The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is getting so much returned mail.…
Data, Program, Paramount, Solutions, Mailing, Mail, Marketing, Database, Business
Your data contains nuggets of gold buried inside; the important part is knowing how to look for it, find it, and use it. Your data may be able to reveal critical business insights, such as how to cut costs and reduce expenses, find new customers, increase revenue, increase customer retention, or determine the lifetime value of each customer. These insights are highly valuable when planning the marketing of products and services.…
