You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go…

If you work for the government, a collection agency, insurance company, or even a law firm, you probably are extremely well-acquainted with certified mail. You may, in fact, even depend on it for your…

Although you get them in the mail every day and you’ve probably sealed a fair share of them yourself, chances are you haven’t given much thought to envelopes. A good envelope, however, can make or…

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

When I was little, I remember going through the catalogs sent to our home and earmarking pages that had items I wanted to put on my Christmas list. From a Barbie Jeep to a Sno-Cone machine, believe me…

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

This checklist should help you pick a mailing service provider (MSP) right for your needs. And there are a few tips on working smoothly with your mailing services partner as well. What does a mailing…

If you have 60 seconds or so, here's a broad strokes introduction to managing a direct mail campaign. Scrub it. Build a list from your subscriber base, or rent a list from a broker.  List hygiene is…

The Problem: Costly Duplicate BarcodesData departments are generating duplicate barcodes for some of the mail their Lettershops are giving to comminglers. This is a serious problem that’s burning…

How can you save money on postage?   Well in theory you could start by redesigning your mail pieces. There are different postage prices for postcards, letters, big letters (flats) and packages. The…