In-House vs. Outsourced Mail Production: How to Know When You've Outgrown DIY
In-house mail production works fine until volume, complexity, or compliance requirements outgrow it. Here's how to tell when that's happened.…
How USPS Postal Rate Changes Affect Your Mailing Budget (and How to Prepare)
USPS rate changes hit mailing budgets every year, but the increases aren't always as painful as they look on paper. Here's how to actually prepare for one. …
The Email That Almost Sent a Six-Figure Mailing Out Wrong
A single unclear email nearly sent a high-volume mailing out wrong. Here's why communication gaps between agencies and mail partners cause the most expensive mistakes, and how to close them before print.…
Mail, Data
Why Delivery Visibility Matters for Time-Sensitive Mailings
For time-sensitive mailings, not knowing where your mail is until a customer complains is a real business risk. Here's why delivery visibility matters and how tracking closes the gap.…
Presort vs. Commingling: How to Maximize USPS Postal Discounts on High-Volume Mail
Presort and commingling both cut USPS postage costs, but they work differently and aren't mutually exclusive. Here's how to know which one, or both, fits your mail volume.…
Direct Mail Isn't Dead: How Integrating Mail with Social & Display Ads Multiplies Conversion Rates
Direct mail paired with social and display retargeting outperforms either channel alone. Here's how the integration works and why it multiplies conversion rates.…
Commingling Isn't All-or-Nothing: How Captive Shops and Lettershops Can Keep Their Best Postage and Still Cut Costs
If you print and mail in-house — whether you're a captive shop like a large insurance carrier producing your own statements, or a lettershop running your own presses for clients — you've probably had…
Maximize Your Reach with the First-Class Mail Advertising Promotion: Now Live!
Reprinted and adapted from USPS September marks the start of the USPS First-Class Mail Advertising Promotion, offering businesses the opportunity to save on high-impact, targeted mailings while…
Mid-Year Mail Savings: USPS Promotions Happening Now & What’s Coming Next
Reprinted and adapted from USPS We’re halfway through 2025, and if you haven’t tapped into USPS mailing promotions yet, now’s the time. Several powerful promotions are currently live, helping you…
Smarter Marketing for Financial Services: Why Direct Mail Still Delivers
Breaking Through the Noise in a Crowded Market Financial service providers, whether credit unions, banks, lenders, or advisors, face a common challenge: standing out in an oversaturated, digital-first…
