A single unclear email nearly sent a high-volume mailing out wrong. Here's why communication gaps between agencies and mail partners cause the most expensive mistakes, and how to close them before print.…
Mail, Data
For time-sensitive mailings, not knowing where your mail is until a customer complains is a real business risk. Here's why delivery visibility matters and how tracking closes the gap.…
Presort and commingling both cut USPS postage costs, but they work differently and aren't mutually exclusive. Here's how to know which one, or both, fits your mail volume.…
Direct mail paired with social and display retargeting outperforms either channel alone. Here's how the integration works and why it multiplies conversion rates.…
If you print and mail in-house — whether you're a captive shop like a large insurance carrier producing your own statements, or a lettershop running your own presses for clients — you've probably had…
Reprinted and adapted from USPS September marks the start of the USPS First-Class Mail Advertising Promotion, offering businesses the opportunity to save on high-impact, targeted mailings while…
Reprinted and adapted from USPS We’re halfway through 2025, and if you haven’t tapped into USPS mailing promotions yet, now’s the time. Several powerful promotions are currently live, helping you…
Breaking Through the Noise in a Crowded Market Financial service providers, whether credit unions, banks, lenders, or advisors, face a common challenge: standing out in an oversaturated, digital-first…
The USPS has new postage rates set to take effect on July 13, 2025. While rate adjustments are a regular part of the mailing landscape, this one comes alongside major structural changes like the…
Big changes are coming to postal logistics, and smart mailers are getting ahead of them. Starting July 2025, the USPS will eliminate Destination Network Distribution Center (DNDC) discounts for…
