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Direct Mail Isn't Dead: How Integrating Mail with Social & Display Ads Multiplies Conversion Rates

Mail

Thursday, September 03, 2026

Direct Mail Isn't Dead: How Integrating Mail with Social & Display Ads Multiplies Conversion Rates

Direct mail paired with social and display retargeting outperforms either channel alone. Here's how the integration works and why it multiplies conversion rates.…

Commingling Isn't All-or-Nothing: How Captive Shops and Lettershops Can Keep Their Best Postage and Still Cut Costs

Mail

Tuesday, August 04, 2026

Commingling Isn't All-or-Nothing: How Captive Shops and Lettershops Can Keep Their Best Postage and Still Cut Costs

If you print and mail in-house — whether you're a captive shop like a large insurance carrier producing your own statements, or a lettershop running your own presses for clients — you've probably had…

Maximize Your Reach with the First-Class Mail Advertising Promotion: Now Live!

Mail

Tuesday, September 02, 2025

Maximize Your Reach with the First-Class Mail Advertising Promotion: Now Live!

Reprinted and adapted from USPS September marks the start of the USPS First-Class Mail Advertising Promotion, offering businesses the opportunity to save on high-impact, targeted mailings while…

Mid-Year Mail Savings: USPS Promotions Happening Now & What’s Coming Next

Mail

Tuesday, July 15, 2025

Mid-Year Mail Savings: USPS Promotions Happening Now & What’s Coming Next

Reprinted and adapted from USPS We’re halfway through 2025, and if you haven’t tapped into USPS mailing promotions yet, now’s the time. Several powerful promotions are currently live, helping you…

Smarter Marketing for Financial Services: Why Direct Mail Still Delivers

Mail

Friday, June 27, 2025

Smarter Marketing for Financial Services: Why Direct Mail Still Delivers

Breaking Through the Noise in a Crowded Market Financial service providers, whether credit unions, banks, lenders, or advisors, face a common challenge: standing out in an oversaturated, digital-first…

What You Need to Know About the July 2025 USPS Postal Rate Changes

Mail

Thursday, June 12, 2025

What You Need to Know About the July 2025 USPS Postal Rate Changes

The USPS has new postage rates set to take effect on July 13, 2025. While rate adjustments are a regular part of the mailing landscape, this one comes alongside major structural changes like the…

Navigating the USPS Logistics Shift: Embracing SCF Entry Post-NDC Discounts

Mail

Tuesday, June 03, 2025

Navigating the USPS Logistics Shift: Embracing SCF Entry Post-NDC Discounts

Big changes are coming to postal logistics, and smart mailers are getting ahead of them. Starting July 2025, the USPS will eliminate Destination Network Distribution Center (DNDC) discounts for…

G.O.A.T. Level Service in Commingle Delivery at Midwest Direct

Mail

Thursday, April 17, 2025

G.O.A.T. Level Service in Commingle Delivery at Midwest Direct

When it comes to mail production and delivery, achieving G.O.A.T. (Greatest of All Time) status isn’t just about meeting expectations—it's about setting new standards. At Midwest Direct, we’ve set…

Kitting and Assembly: Enhancing Efficiency and Customer Satisfaction

Mail

Tuesday, March 25, 2025

Kitting and Assembly: Enhancing Efficiency and Customer Satisfaction

Managing inventory and fulfilling orders efficiently can be a challenge, especially if you are dealing with multiple product components. Without a streamlined process, shipping delays, mispacked…

Commingling vs. Drop Shipping: How to Choose the Best Method for Your Direct Mail Campaign

Mail

Wednesday, January 22, 2025

Commingling vs. Drop Shipping: How to Choose the Best Method for Your Direct Mail Campaign

In the digital era, direct mail still stands strong as an effective way to connect with your audience. However, ensuring that your mailers reach their destinations on time and within budget requires…

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