Address, Mail, Direct Mail, Data, Omnichannel, Solutions, NCOA, 3 C's

Undeliverable As Addressed Mail: Where Does It Come From, and How Do You Fix It?

The Problem. We’ve all seen it: trays and bins of mail with those bright yellow stickers returned to our office. It’s embarrassing as management seeks out to answer why the organization is getting so much returned mail.…

Factors, Address Quality, Impact, Automation, Data, Source, Mailing, Marketing, Direct Mail

Factors That Impact Address Quality

Last September, we published an article with an in-depth look at Undeliverable-as-Addressed (UAA) mail, where it comes from, and how to fix it. After the article had been published, we received an interesting follow-up question: What factors impact address quality? There are two answers to this question: factors in the collection of address data at the front end, and factors that affect the addresses at the time of your mailing (at the back end). We’ll take a brief look at both.…

Campaign, Direct Mail, Omnichannel, 2021, Marketing, Mail

Developing a Direct Mail Campaign in 2021, Part 1

“Let's face it — direct mail is simply print, a mailing list, and postage, all of which are commodities accessible to almost anyone. At the end of the day, all you care about are results (sales, votes, donations)! You don’t care how the postcard was printed.” While somewhat true – there is a lot more that goes into a direct mail campaign given new technology and the changing environment, both for marketers and consumers. With a major shift in the workforce from the office to work-from-home, marketers know that it is easier now to target their audience at home – making direct mail more effective than ever.…

Direct Mail, Article, Gary A. Seitz, Mailing Systems Technology, Campaign, Email

Developing a Direct Mail Campaign in 2021, Part 2

In our article in the March/April issue, we provided an overview of the tools to a successful direct mail campaign in 2021. It starts with your own data. Demographics help you understand who your customer/donor is in order to find those best “look-alikes.” Make a compelling offer, be creative, and use advanced matchback techniques to measure your success.…