We all have certain things that really aggravate us. One thing that never fails to upset me is wastefulness, especially when it affects the environment. For example, my local grocery store double-bags…

Ten years ago, nonprofits sent out the same types of direct mail pieces in droves, and they hoped that the message would stick. Now, with the decline of success in email-based marketing, direct mail…

The shopping malls of yesteryear are dwindling, bookstores are closing their doors, and well-known department stores are struggling to stay afloat. The reason why is obvious: more and more people are…

Do you remember when QR codes were the big thing in advertising? It seemed almost impossible to get anything, even a bag from McDonald’s, without that futuristic-looking barcode on it somewhere. It…

“It’s the little details that are vital. Little things make big things happen.”It’s a quote by famous basketball player and coach John Wooden, but it almost feels like it was written for our very own…

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much…

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go…

Pierry Inc. (formerly C.TRAC) closed their Strongsville office this week, coinciding closely to our one-year anniversary of having the data and direct mail marketing side of C.TRAC join Midwest…

Depending on your industry, tradeshow season is either upon you or quickly approaching. One or two days of hanging out at a booth and chatting to people may seem like nothing, but a lot of prep work…

Everyone has a particular brand that they see too much of these days. For me, it’s Bath & Body Works – I get at least four emails a week from them, at least one text alert a month, coupons in the mail about once every two months, and their ads may even pop up on my Facebook page.…