We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's updated glossary of direct marketing terms, and we've included some other helpful resources for marketing terms, definitions and mail industry jargon:

• Here's a link to the USPS's list of postal acronyms and abbreviations

• Here's a list of postal terms, from AADC to Zipcode

• The American Marketing Association has a great dictionary of marketing terms

 

Download Midwest Direct's Glossary of Direct Marketing Terms

 

If you're still stumped or come across a term you are unsure of, contact us and we can help decode the complicated world of direct marketing.