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Direct Marketing Glossary of Terms

Written by Midwest Direct

We get a lot of requests for our direct marketing glossary of terms from partners and customers.  Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other helpful resources for marketing terms, definitions and mail industry jargon:

And finally,

  • A Cleveland-based Internet marketing firm, Fathom, has put together a sharp glossary focusing on online marketing terms. (In case you were wondering what a 404 Error is ... )

We hope this helps! Mail is hard.  Marketing is complex.  We're here to help you.


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