We get a lot of requests for our direct marketing glossary of terms from partners and customers. Here's a link to Midwest Direct's glossary of direct marketing terms, and we've included some other helpful resources for marketing terms, definitions and mail industry jargon:
- Here's a link to the USPS's list of postal acronyms and abbreviations
- Here's a list of postal terms, from AADC to Zipcode
- The American Marketing Association has a great dictionary of marketing terms
- A Cleveland-based Internet marketing firm, Fathom, has put together a sharp glossary focusing on online marketing terms. (In case you were wondering what a 404 Error is ... )
We hope this helps! Mail is hard. Marketing is complex. We're here to help you.