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Commingling is Like Making Cupcakes

Written by Charlie Brock Marketing Intern

Commingling is a process by which mailings from more than one company are combined to meet USPS discount minimums for quantity for mailings to targeted neighborhoods. If you’re not sure what that means, think of commingling like making cupcakes.

Imagine your commingled mail is a carton of eggs, and mail from other organizations, like major banks, insurance companies, and small marketing firms being the other ingredients such as flour and butter. We start by writing the recipe with your data - so we know how to mix your mail into the cupcake batter. The next step is to combine multiple mailings from different companies, essentially “combining the ingredients.” 

When we commingle your mail with all the other mail from different companies, it’s like mixing the ingredients to make the batter. The batter (or now mixed mail) is sorted by zip code and bundled into our cupcake trays by zip-code group. We then take your cupcakes (or mail), and send them off to the corresponding post office(s). 

The frosting on top is that you and the other mailers mixed into the batter save on postage. Commingling providers (like Midwest Direct) sort and deliver your mail to the destination post office(s) which saves the USPS a lot of work. In return, the post office charges a lower postage rate for your mail. Using our commingle services can save you hundreds, if not thousands of dollars on your mail.

Download the Commligling: Simple as Cake Infographic

We're here to help you manage your mailings - every step of the way. If your feeling stuck in the batter and don't know where to start, contact us today. We'll get you and your mail where it needs to be. 


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