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7 Omnichannel Tools That Make A Big Difference With Your Insurance Marketing

Written by Dana Fowler Internal Marketing Coordinator

Finding new clients for your insurance agency is vital to your business, and can be made easy with digital+post. We have proven success with insurance companies running marketing campaigns using a variety of touchpoints -- in fact, 80% of sales are made between the 8th and 12th contact. With the easy integration of channels, you don’t need to be afraid of adding a couple of new channels to your campaign to boost your marketing results and gain relevant data. We designed digital+post to help marketers actualize great response rates and ROI by integrating additional channels with their marketing mail using 7 marketing tools:

  • Mail Tracking: Now you can accurately prepare for new calls and online leads by knowing exactly when your mailing campaign is hitting mailboxes.
  • Online Retargeting Ads: If a prospect leaves your website without taking action, your ads will follow them using the Google Network and direct them back to your website.
  • Social Media Ads: Keep your follow-up ads in front of their prospects even when they’re scrolling through their newsfeed on Facebook and Instagram.
  • SocialMatch: Match the names on your mailing list with their Facebook and Instagram user accounts. Your target will receive the mailing and will be delivered the SAME message on their social feeds, even before they visit your website online.
  • Informed Delivery Email: With Informed Delivery® integration, when you mail you can add a full color, clickable ad to replace the grayscale email preview sent to your audience by the USPS. You will also be able to see where Informed Delivery® emails have been opened (geographically)!
  • Call Tracking: Get live updates and recordings of every call you’ve received as a result of your direct mail campaign.
  • LeadMatch: You never knew who came to your website from your mailing... until now. Midwest Direct now has an advanced measurement solution able to track and measure the effectiveness of all media including direct mail.

Contact us today and ask us for a live demo and learn how we do this for other insurance agencies like you every day! Double your marketing power and gain more relevant data with digital+post.


Real-Life Case Study: Farmers Insurance

Farmers Insurance Postcard

The Challenge

A Farmers Insurance Agent was opening up a new branch and wanted to introduce themselves to the area with a multichannel marketing campaign. The agent wanted to make sure the campaign was memorable and sent to the correct audience.  

The Solution

Partnering with CTRAC Direct, a division of Midwest Direct, the agent was able to find a targeted list to send to and decided to personalize the mailing for maximum engagement. He sent out 6,000 variable postcards once a month for 4 months. 

The Result

The new branch spent $11,000 to get the campaign up and running. Once the campaign was over, they reported $60,000 in revenue generated, which is a campaign ROI of 545%!


Revolutionize Direct Mail with Integrated Marketing Solutions

Convert leads into clients and simplify your marketing with digital+post. Our automatic lead tracking, Social Media Ads, and Online Retargeting Ads take the worry out of finding new clients and reconnecting with previous clients who need new coverage, leaving you with more time to spend on what you do best.

Maximize the impact of your mailings with multichannel marketing and trackable results. You pay for one campaign that runs for sixty days with many different touchpoints and you can see the results for everything. It’s never been easier to create and manage a multichannel campaign. 

When you sign up for a digital+post campaign, we give you a dashboard to see your entire campaign in real-time, and learn WHO is clicking. See clients looking at coverage on your website they haven’t been interested in previously? Pick up the phone and call — and know they could be seeing you in email, online display ads, and on social media for a month. And you can extend that experience on Google for up to sixty days!

Learn how other insurance agencies have used our digital+post dashboard to boost their results by downloading our Insurance Case Studies. Contact us today and learn how easy it is to double your marketing power. 

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