Data, Beginner's Guide, Digital Plus Post

Beginner’s Guide to Mail Tracking and Reporting

Tracking and reporting your marketing successes (and failures) is critical to proving the engagement, overall response rates, and ROI of your campaign. Many marketers want to know more, but struggle…

Marketing

Display Ads vs. Targeted Display - What’s The Difference?

Targeted Display Ads are a new tool available in the Display Ad space.  They look and act like traditional, search-based, PPC (pay per click) ads in many ways, but there are a few key differences;…

Marketing, Digital Plus Post

Informed Delivery -- Email Marketing's Newest Tool

Here are a few key updates to our the original post. Informed Delivery is a great tool to add touches to your mail campaign. Better yet, the USPS is currently offering this for no fees!  However, it…