Editor’s Note: Mail piece design affects your mailing costs, your brand image and the effectiveness of your campaign. With all that at stake, you’d think it would one of the most important elements in…

To support client demands for digital color, Midwest Direct has installed Canon's revolutionary ColorStream® 3900 digital color printing system. The printer combines advanced inkjet technology and…

If you were to grab your keys right now, what would you see? House and car keys most likely, but perhaps a few loyalty cards as well. Whether it’s GNC, Walgreens, or even one for your local gym,…

Summer is coming to an end, lunchboxes are back on display, and supermarkets across America are suddenly flooded with frustrated-looking parents trying to find the exact three-ring binders requested…

Are you sitting down? Good. Let’s get real for a second: you may be submitting your artwork for print in a sub-optimal way. This is fine, of course – we make adjustments and try to accommodate as much…

You’ve got your content triple-proofed, your artwork is looking sharp, and you have a thoroughly scrubbed list of a thousand recipients formatted perfectly in an Excel spreadsheet. You’re ready to go…

Pens, coffee mugs, hats, water bottles… if you can put a logo on it, it can be used to promote a business. Promotional products are everywhere, and more than half of us use them at least once a week.…

This week, Snap Inc. (it’ll always be Snapchat in our hearts) launched Spectacles: limited-quantity sunglasses that can record videos and directly upload them to your phone. It’s a brave move…

At Midwest our creative team is constantly pursuing better graphic design.  Much of what we do centers around raw functionality, such as designing a mail piece that passes breezily through mail…

You know when you get a mail piece addressed to “Current Resident,” and you instantly move the piece - both mentally and literally - over to the junk pile?The simple secret to avoiding the junk pile…